PRUDENTIAL INVESTMENTS
Financial Services
Rebranding
Visual systems
Art Director, Designer
Prudential Investments contracted me to rebrand the visual systems of four departments: Day One Funds (2019); UCITS (2016); Mutual Funds (2012); Wealth Management Solutions (2011)
The rebranding included concepts, photography research, selection and photo libraries, new or updated color palettes, layout, templates and brand style guides. Items designed included interim websites, capabilities brochures, pitchbooks and presentations, factsheets, white papers, sales guides, infographics, shareholders communications and bio sheets.
(top down)
• Infographics
• Rebranding - Mutual Funds
• Rebranding - UCITS
• Rebranding - Target Funds
Infographics