Provide branding, content strategy and design services to clients in various sectors. Through research and collaborative analysis, I assist in defining your organization’s identity and key differentiators, and in creating communications that support your mission. Together, we create solutions that advance your business goals and move your target audience to action. Branding and design services include:
Brand Strategy
• Audit of current brand
• Comparative review
• Brand positioning
• Messaging development
Visual Identity System
• Develop the logo
• Design of all the collateral in the system
• Construct templates
• Design and edit brand guidelines
Examples: Finance Healthcare Tech Arts Consulting
Physical publications still command more attention from the viewer, and lead to more retention of the information communicated, than digital ones. I design and produce the full range of print collateral to make you stand out from the pack and engage your target audience. I also produce the pieces, help procure and manage vendors, and go on press checks. Print design includes:
• Ads.
• Annual reports
• Books
• Brochures
• Direct Mail
• Infographics
• Invitations
• Posters
• Powerpoint presentations
• Signage
• Stationery
• White Papers / Sell sheets / Fact sheets / Bio sheets
• Trade show booths
Examples: Finance Tech Publishing Non-profit
Digital experiences can be confusing and frustrating. I take the time to properly research, interview and test what I design and produce. As a result, my digital output provides experiences that are user-friendly and satisfy users’ needs. Digital design includes:
Web design
• Web sites (Architecture, Content management, UX/UI, Visual design)
• Sitemaps / wireframes / prototypes
• Web banners
• Interactive PDFs
• Landing pages
• Email invitations
Social media
• Post graphics
• Infographics
• Facebook page management
• LinkedIn page management
• Pinterest page management
• Content curation
Examples: Consulting Biography Healthcare Non-profit
Design and supervise the production of environments that draw people in and engage them. Environment design includes:
Trade shows
• Booths
• Banner stands
• Monitor slide shows
• Give-aways
• Table throws
Signage
• Indoor / outdoor signage
Examples: Tech Healthcare